Kuplat is OneMinStory’s self-portrait of the company’s everyday life, created to highlight team spirit through entertaining content. In the animated video, characters meet at the office water cooler to discuss current topics related to content production. One of the topics has been the humorous “ketchup bottle of boasting,” which refers to exaggerated and emoji-filled posts on social media platforms. Another relevant topic explored is “posting anxiety,” which arises when the threshold for creating a new post becomes higher.
The series cleverly uses humor and relatable situations to connect with the audience while reflecting the challenges and dynamics of content creation in the modern digital world.
At the Heart of Team Spirit and Action
Kuplat is a showcase of the skills of a video production company specializing in planning and producing various corporate videos. The clips, which are under a minute long, concisely address topics related to the industry and expertise while highlighting the company’s unique capabilities. The videos also convey a lot about the company’s spirit, energy, and style. They are firmly in tune with the times and the industry, yet without a furrowed brow. Each video presents the company’s employees, current trends in the field, and the solutions the company offers for the issues presented. Every second is carefully considered and thoughtfully planned, sending a message of action and enthusiasm with a wink. In my opinion, they are even recruitment videos at their best.
The Ketchup Bottle of Boasting Eliminates Posting Anxiety
The ketchup bottle of boasting serves as a metaphor for infrequent, exaggerated posts on social media. When posts are made rarely, too much pressure may build up in one post, causing it to “explode” in an over-the-top manner. Like squeezing a ketchup bottle too hard, it can result in a post that’s overflowing with emojis and excessive enthusiasm, but the impact might be underwhelming. When the pressure on the publishing bottle is more even, posts are made regularly, and the pressure doesn’t accumulate. By consistently and regularly squeezing the ketchup bottle, excesses are avoided, and posting anxiety diminishes.
What current topic would you like to see next in Kuplat?
Watch all episodes here!